Chapter 2

Where Do You Start?

Creating a Powerful Profile

Pinterest is simple and easy to use, and it only takes a few minutes to get started. As you’re having fun setting up your account with this cool new tool, you can also take some steps to ensure that you establish an excellent foundation for your company’s Pinterest success.

In this chapter, I’m going to show you how to set up a powerful groundwork for your Pinterest marketing efforts. I’ll explain how the registration process works, advise you on how to decide which options you’ll use to set up your account, and walk you through the process of establishing a compelling and useful profile.

First things first—you’ll need to get an account invitation. Since Pinterest is currently invitation-only, you’ll either need to request an invitation from Pinterest directly, or get a current member to invite you. The response time from the site can vary; some people who request invitations seem to receive them right away, while others wait longer—sometimes even weeks.

Therefore, the quickest and most straightforward way to get an invitation is to ask a friend or colleague with a Pinterest account to send you one. It’s easy for a current member to invite their friends. They just have to log in to their Pinterest account, click on their profile name in the upper right, and click the “Invite Friends” option that appears in the drop-down menu. They can then select Facebook friends to invite, or send direct e-mail invitations by clicking “Email” ...

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