Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

What to Think about When Publishing Pinterest Content

When you use social media sites like Facebook, Twitter, and Pinterest, you must embrace the role of being a content marketer. Copyblogger.com (one of the largest and most successful social media blogs on the web) explains this role as follows:

Content Marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers . . . repeated and regular exposure [to content] builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach.1

As a smart marketer, you share content via your website, your Twitter feed, and your YouTube channel. Your platform on Pinterest is just another extension of that content marketing system; the only difference is that all the content is visual (images and videos). The underlying principles of content marketing are exactly the same.

To market well using social media sites, you need to make sure that every piece of content you publish either solves a problem for your audiences, or entertains them—preferably both. This principle of “Share or Solve; Don’t Shill,” as Content Rules authors Ann Handley and C.C. Chapman call it, is critical to successful online marketing. Once you establish good rapport with your audience through the fantastic content you publish on your website (and other social media platforms), they will buy from you because they like ...