Many of the suggestions from this book will naturally and organically help you build a following on Pinterest. Remember: The quality of your Pinterest audience matters a great deal more than the quantity. But if you’re looking for some active ways to try to build your list of followers, here are five ideas:
1. Follow other pinners. This one sounds incredibly basic, but it truly is the quickest and easiest way to build a following. Many of the people you follow will follow you back, and your numbers will grow.
2. Pin consistently. If you pin every day, your numbers will also go up as more people repin, “Like,” and comment on your content. So set aside a little bit of time each day to do some pinning.
3. Actively seek out (and pin) new and interesting content. The more original you are, the more followers you will get; so make an effort to find new things to pin (from your website and other online sources) instead of just repinning things.
4. Link your Pinterest profile with your other social media accounts (e.g., Facebook and Twitter). Check out Chapter 9 for more details on doing this.
6. Run contests. I’m not a huge fan of using this technique all the time, but it can give you a boost in your followers count. I would rather see businesses build their Pinterest bases more slowly by publishing great content, but I think an occasional contest is okay. Check out Chapter 11 for more information on running Pinterest contests.