Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Curation

One effective way to take care of your followers, feed them great information, and build their trust in you is to curate the very best content in your niche, and present it to them in easy-to-understand, organized, appealing ways.

What is content curation? Beth Kanter of BethKanter.org (@kanter), social media consultant for creative nonprofits, defines it in this way:

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.1

Being a content curator means that you pick the best stuff on the web—the most compelling images, inspiration, resources, and ideas—then thoughtfully organize that stuff in a beautiful way for the benefit of your core audience. You select all the best pieces of what you’re learning, researching, and collecting, and wrap it all up with a lovely bow for your readers and followers.

So how does this pertain to Pinterest? The Pinterest model gives you the flexibility to create groups of content, organized under any topics ...