Tracking Trends

Amy Clark, a popular blogger at MomAdvice (www.momadvice.com), keeps her eyes open for Pinterest trends and integrates those ideas into the content she creates for her blog.

I like to visit the “Popular” link on Pinterest to see what the most popular pins are . . . to help me brainstorm content for the site. [For example], when I saw that “mustaches” were trending on the Popular section, we developed mustache printables & Mustache Mug Templates1 that our readers could use. Mustaches weren’t necessarily a topic that I had planned to explore, but it worked out for us when the mustache fun hit Pinterest, and attracted new readers to the site.2

Pinterest can be the platform you use to observe and study our rapidly changing, highly responsive culture. And as a business owner, you can gather some truly priceless information by paying attention to what’s happening on Pinterest.

Pinterest’s “Popular” tab, which you can find in the top navigation of your Pinterest home page, provides a treasure trove of information about trending topics. Browse this “Popular” area frequently and take note of the kinds of things that are consistently showing up there. When you see a trend that applies to your niche, consider shaping your content strategy to include that trend; or use it to test possible products and services on that topic.

You can also look at your own pins (and those of the people you follow) to see what gets pinned frequently and what seems to be gaining traction because ...

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