Praise for Pinfluence

“To grow your business in today’s new media world, you must create content in the social networks where your customers are. Pinterest is the newest such network, and it has grown quickly to rival Twitter and YouTube in some markets. In her new book, the first on Pinterest marketing, Beth Hayden shows you how to use this powerful new network to reach your buyers precisely when they are looking for what you have to offer.”

—David Meerman Scott, bestselling author of The New Rules of Marketing and PR

“Beth Hayden has written the definitive guide to Pinterest for real-world businesses. If you’re unclear on how to turn Pinterest from a ‘fun time-waster’ to a valuable business tool, you need this book.”

—Sonia Simone, Copyblogger Media

“If you’re a marketer, you don’t need another article about how to post cute photos to Pinterest. You need a comprehensive plan for reaching the right people in just the right way and transforming them into customers. That’s what Pinfluence is.”

—Jon Morrow, associate editor of Copyblogger and founder of Boost Blog Traffic

“My excitement about marketing opportunities with Pinterest, the hot new property on the social media scene, was tempered with being overwhelmed about how to actually use the darn thing. Thank goodness Beth Hayden created this clear, useful, and pragmatic guide to help business owners tap into this bustling, vibrant, ...

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