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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 1

Understanding Pinterest

As one of the fastest-growing social media channels ever, Pinterest is probably something you’ve heard plenty of buzz about. “I saw it on Pinterest” is becoming a common answer to the question “where did you learn how to do that?” You might also have heard other website owners or businesses talking about a huge influx of traffic from Pinterest. No matter how Pinterest made it onto your radar, you know you need to learn more about it to best leverage it as part of your social media plan. But first, you have to understand it. In this chapter, we’ll explore what Pinterest is and how and why so many people are using it.

Chapter Contents

What Is Pinterest?

The History of Pinterest

Pinterest’s Quietly Explosive Growth ...

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