Chapter 2

Who Uses Pinterest for Marketing and Why?

Every now and then a social media channel comes along that allows people to express themselves in an entirely new way.

Pinterest appeals to users because it allows them to collect and curate the things that interest them in a way no other service has done. At a basic level, it appeals to marketers because it appeals to users.

Of course, it’s more complicated than that. In this chapter, we’ll explore why companies are so drawn to Pinterest. We’ll talk about how it allows them to engage users and build their brand in a unique way, and we’ll examine the various types of companies that are most apt to benefit from investing time there.

Chapter Contents

Why Are Companies Using Pinterest?

What Types ...

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