Chapter 12

Week 9—Using Pinterest to Engage with Fans

One of the single most powerful forces propelling Pinterest’s phenomenal growth is the impressive ability of images to strike at the passion points of people’s heartstrings. Millions of users have flocked to Pinterest because it opens the door to creativity and reminds them of the things they love in life. Pinterest is about enabling consumers to improve their lives.

For brands that recognize this power, Pinterest unlocks the door into the heart and soul of the consumer. It gives brands the chance to connect with consumers by sharing their passions with them. That’s why an essential part of any Pinterest-based social media strategy is an understanding of how to leverage those passion points ...

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