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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 14

Week 11—Measure and Refine Your Strategy

As with any form of marketing, simply understanding how to put together a plan and execute it isn’t enough. A sustainable Pinterest strategy requires you to frequently look over the results of your efforts and to make adjustments to your campaigns based on how they are being received.

Understanding how to set goals and measure results is the first part of this process. Using the knowledge you have of how consumers (and competitors) are using Pinterest is another part. Ultimately, it will be up to you to continually test new approaches in order to decide which strategies will perform best for your business or for your client.

Chapter Contents

Monday: Setting Pinterest-Related Goals

Tuesday: Analyzing ...

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