Like all social media, Pinterest can bridge the gap between customers and business. Further examining these bridges illustrates all the different routes a campaign can take on Pinterest.
In Chapter 5, “Winning by Pinning,” we spoke with quite a few users on a variety of platforms. Speaking with them suggests that Pinterest can help virtually every business unite with customers while promoting brand awareness. In this chapter, we take a closer look at new ways businesses from around the globe are handling Pinterest.
These companies represent a sample of business that may not be your typical Pinterest users. Rather than incorporating a method of use that includes sales to bolster profits, these companies are comprised ...
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