8. Viralocity: How to Improve the Reach of Your Pins
Just like you are what you eat, your pins reflect the health and status of your company. The term “viral” gets thrown around constantly in the business world, but as far as we know, there’s no magic equation to make something go viral automatically. Emerson Spartz, CEO of Spartz Media—a network of crowd-sourced content websites that attracts ten million monthly readers—says, “There may be a magic equation to make something go viral immediately, but we’ve only unlocked ten percent of it.” This chapter takes a closer look at what it takes to improve the reach of your pins.
From Dollar Shave Club (DSC) to the Old Spice guy, and even Barack Obama’s 2008 presidential campaign, going ...
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