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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
book

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

by Oren Klaff
February 2011
Intermediate to advanced
240 pages
4h 53m
English
McGraw-Hill
Content preview from Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Chapter 1The Method

Here’s the “big idea” in 76 words: There is a fundamental disconnect between the way we pitch anything and the way it is received by our audience. As a result, at the crucial moment, when it is most important to be convincing, nine out of ten times we are not. Our most important messages have a surprisingly low chance of getting through.

You need to understand why this disconnect occurs in order to overcome it, succeed, and profit. This book tells you how.

I Am Not a Natural

I pitch deals for a living. My job is to raise capital for businesses looking to expand rapidly or go public. I am good at it. When companies need money, I get it for them. I have raised millions for deals involving Marriott, Hershey’s, Citigroup, and ...

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Publisher Resources

ISBN: 9780071759762