Chapter 3Status

Status plays an important role in frame control. How others view you is critical to your ability to establish the dominant frame and hold onto the power you take when you win the frame collision. But most people in business and social interactions view status incorrectly. You don’t earn status by being polite, by obeying the established power rituals of business, or by engaging in friendly small talk before a meeting starts. What these behaviors might earn you is a reputation for being “nice.” They do nothing for your social position—except reduce it.

Another common mistake is underestimating the value of status. People confuse status with charisma or ego, which are entirely different things. And they mistakenly believe that working ...

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