When psychologists presented information as a series of facts and told the same information in a story format, they found that the information was remembered better when embedded in a story. Information is learned deeper and recalled longer.1 How much more effective is information presented through story? Ankit Oberoi describes a nonacademic experiment where two men used eBay as their lab.2 They purchased $129 worth of knickknacks and sold them on eBay. They had a series of writers create an interesting historical false narrative for each. They were then able to sell these worthless items for close to $8,000.

Stories promote ...

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