PERSUASION: AT THE HEART OF DECISION-MAKING
You may or may not like a particular politician, but whenever someone is voted into office, every voter who was for or against that candidate was persuaded to cast her vote … somehow. Just as importantly, when someone decided to buy an ugly royal blue cardigan sweater, he was persuaded to do so. This chapter will examine why politicians get elected, why ugly blue sweaters get purchased, and why people decide they like a pitch and move forward with it or not based on which way they were persuaded.
PERSUASION IN PERSPECTIVE
We hope to put the idea of persuasion into its proper context when you’re pitching ...
Get Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
