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THE PITCH PANIC CYCLE

Understanding what happens during each step in the Pitch Panic Cycle1 will help you get a grasp on what you’re putting yourself through as you experience Pitch Panic.

The cycle consists of five stages.

STAGE 1. MAKING PREDICTIONS

Before you take any action, you make predictions about it.2 You do things based on the anticipated consequences. Sometimes you’re hypervigilant about a prediction. It’s front and center on your mind. Other times it’s below your level of awareness.

You’re sitting in your living room watching TV. You’re thirsty, and so you decide to go into the kitchen for a glass of milk. Surely, there’s no predicting ...

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