Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry

CREATING THE PITCH (1): THE SETUP

Creating your pitch is a huge step, and we’ve devoted both this chapter and the next to it. The next chapter focuses on creating the pitch itself, while this chapter is preparatory in terms of deciding how you’ll begin, which is largely contingent on how the “catchers” begin. It deals with some of the uncertainty you may face as you enter the room and some key decisions you have to make in designing your pitch.

ANTICIPATING ANTICIPATORY ANXIETY

A good place to begin the pitch is with your opening. Too bad you won’t know what it is. There’s abundant research showing that the most anxious time in any type of presentation ...