CREATING THE PITCH (2): STRUCTURING THE PITCH
When we asked literary agent Frank Wuliger to tell us about the best pitch he ever heard, he said that was an easy one. Irvin Kershner, director of The Empire Strikes Back, pitched a movie he wanted to make about the Battle of Montreal:
He started the pitch in my boss’s ground-floor office by jumping over my boss’s couch to show the start of the battle. Then he led us out of my boss’s window into the garden in the back. Around the side of the building down into the basement and around the building and back up to the office. We followed him around as he imprinted the Battle of Montreal in our brains ...
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