“Traction,” in the world of startups, is your finger on the pulse to indicate whether what you are doing is working or not working. Call them key performance indicators (KPIs), metrics, or “traction.”
Throughout your company’s life, the metric that matters to your startup is going to vary a lot. If you end up exiting through a stock listing (such as a direct listing or an IPO), one of the primary metrics you’ll be judged on is the company’s share price and the number of shares in the calculation—together expressed as the company’s ...
