Of course, you have personal reasons for wanting to start a particular company. Usually, that is because you have a connection to the problem or the market. If your company has a “superpower”—something that makes you extraordinarily well qualified to start the company—consider dedicating some time to telling that part of the story.
Named after the water-filled ditch dug around old castles, in startup land, your natural defense against competitors is known as a “moat.” This moat can take many different forms, and not all companies have one—at least ...
