Understanding the financial dynamics that underpin your business is a crucial part of being a successful startup founder. When you think “business model,” don’t fall into the trap of thinking just about the money flowing into the business. In the broadest possible sense, your “business model” is every advantage you have, every asset you can leverage, and everything you do to get customers, serve them well, and generate revenue.
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Read Business Model Generation by Osterwalder and Pigneur (John Wiley and Sons, 2010) and create a business model canvas (BMC) for your ...
