Book description
The Must-Have Promotion Guide for Every App and Hardware
Developer!
Developing your product took lots of hard work over months, nights,
and weekends filled with blood, sweat, and tears. Don’t
abandon it now. Shower your app with the quality promotion it
deserves!
Erica Sadun and Steve Sande help you earn strong app reviews that
can transform sales from lackluster to blockbuster. As leading tech
bloggers, they know exactly what reviewers are looking for.
Now, they deliver simple step-by-step advice to position your
product, build key relationships, and sell your story. Packed with
real case studies from their overflowing inboxes, they reveal where
developers can go wrong and when they’ve gotten it
right.
Great tech promotion doesn’t need to cost a lot. You can do
it yourself, even if you’ve never marketed anything before.
It just takes a little time, thought, and the skills you learn in
this book.
• Peek behind the curtain to learn how web review sites
really work
• Get your product into shape and ready for your marketing
push
• Craft great pitches that sell your excitement and explain
your product’s key features and appeal
• Lead reviewers “by the hand” with simple,
succinct language
• Avoid common mistakes that kill your chances for a
review
• Create the essential PR support material your product
needs
• Respond productively to both good and negative
coverage
• Keep bloggers in the loop about what you’ll be doing
next
Includes exclusive worksheets and checklists for:
• Profiling potential customers
• Evaluating competitors
• Estimating market size
• Writing and checking your pitch
• Tracking and targeting bloggers
Table of contents
- Title Page
- Copyright Page
- Dedication
- Contents
- Praise for Pitch Perfect
- Acknowledgments
- About the Authors
- We Want to Hear from You!
- Reader Services
- Foreword
- Preface
- 1. How Blogs Work
- 2. The Attractive Product
-
3. Crafting Your Pitch
- Designing the Pitch
- Essential Pitch Components
- A Sample Pitch
- Remind Us Who You Are
- Capturing Attention Through the Subject Line
- Promo Codes
- Differences Between Hardware and Software Pitches
- Hardware Pricing
- Video Gold
- Hardware Review Logistics
- Benchmarks
- A Word About Kickstarter
- Common Hardware Product Categories
- Hardware Pitches
- Wrapping Up
- 4. Pitching Do’s and Don’ts
-
5. Case Studies
- Case Study: Short but Sweet
- Case Study: The Solid Query
- Case Study: The Professional Pitch
- Case Study: The Lost Holiday Opportunity
- Case Study: The Meh Pitch
- Case Study: The Completely Inappropriate Pitch that Made Us Smile
- Case Study: Winning by Charm
- Case Study: Completely Missing the Mark
- Case Study: The Perils of Autocorrect
- Case Study: Buzzwords
- Case Study: Not Enough Detail
- Case Study: The WTF We Don’t Even Pitch
- Case Study: The Pitch that Got Away
- Case Study: Don’t Submit Multiple Products All at Once
- Case Study: Machine Translation
- Case Study: Avoid Unspecific Bullets
- Case Study: The Excellent Response
- Case Study: The Pitch Rewrite
- Case Study: Remembering that the App Is the Hero
- Case Study: The Twitter Pitch
- Final Tips: Avoiding Grandiosity
- Wrapping Up
- 6. Preparing For PR
- 7. The Care and Feeding of Your Blogger
- 8. Worksheets and Checklists
Product information
- Title: Pitch Perfect: The Art of Promoting Your App on the Web
- Author(s):
- Release date: April 2013
- Publisher(s): Addison-Wesley Professional
- ISBN: 9780133389449
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