2. The Attractive Product
Long, long, long before you start thinking about blogs or planning your marketing, you should be asking yourself fundamental questions. Who is the audience for my product? What niche does it fill? How does my product do its job better than any other offering currently on the market? What qualities make my product pop from the competition?
If you cannot answer these questions and, more importantly, articulate those answers in a way that excites people, you probably shouldn’t be developing the product in the first place. These are strong words, are they not? But, they carry great truth: a product without intrinsic cohesive value isn’t worth creating.
Any days of “if you build it, they will come” are over—if they ever existed, ...
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