3. Crafting Your Pitch
Are you hoping that a blog will review your product? It’s time to write a pitch and send it in. Pitches are a concise and compelling description of your product designed to stir up interest. A good pitch helps get the press buzzing about your work and opens the wallets of potential buyers. It’s the bait you’re putting on the virtual fishhook to reel in coverage and customers.
For blogs, the pitch introduces your product. It explains why the blog should devote time and resources to writing about it. In just a few lines, you have to introduce your product and motivate that potential reporting. Sadly, reality doesn’t give you a lot of leeway in terms of getting to the point. You have to grab the blogger’s attention and set ...
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