5. Case Studies

Good pitches excite, intrigue, and engage. At best, bad pitches may provide amusement to a blogger. The examples in this chapter highlight both successful pitches and ones that could use improvement. You’ll see what works in each of these pitches and what needs a bit of attention as we share real-world examples of pitches from our inbox.

We tried to cover a variety of instructive situations in this chapter. We’ve obviously added a few cases to share some smiles, but we’re hoping these examples also convey deeper lessons.

Each of these case studies represents a real pitch for a real product in a real situation. Businesses depend on these pitches. There are developers who have spent considerable time creating the products they’re ...

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