8. Worksheets and Checklists

Throughout this book, you’ve read about ways you can evaluate and improve your pitches. You’ve read about the way online websites work and how to position your product for the best possible outcome. To help support your efforts, we developed a series of worksheets and checklists.

As Apollo’s temple of Delphi states, “know thyself.” These items help you assess your product and potential customers as you prepare to enter the marketplace. When completing these forms, don’t fool yourself or “best case” every scenario. Be as honest with yourself as you can.

If you don’t know an answer to a question, do some online research and then make an educated guess. Your answers might not necessarily be exact, but at least by looking ...

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