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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 1

WHAT IS BUSINESS DEVELOPMENT?

WITHIN THE TECH startup industry, the term business development is a buzzword. The ears of nontechnical individuals who are interested in the technology world often perk up when they hear the term, but what does it actually mean? There are three core aspects of the definition of business development (BD), and we will elaborate on these and build upon the basic tenets of BD throughout the first section of this book.

  1. Business development is the process of marketing, selling, and developing strategies for your company.

  2. Business development professionals work to strengthen their ties with existing partners and to create new ones.

  3. Business development precedes sales. The goal of a business development ...

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