CHAPTER 4

BUSINESS DEVELOPMENT VERSUS SALES

BD IS A COVETED role for many people who are interested in the business side of the technology space. Some people, especially those coming from banking or management consulting roles, believe that BD means business strategy or business operations. People coming from marketing or sales roles can sometimes confuse BD with sales.

While these distinctions aren’t exactly incorrect, they don’t provide the whole picture. BD is often confused with sales because it involves pitching a product or offering and winning over a client for the mutual benefit of both parties. Sounds kind of like sales, right?

The Distinction Between BD and Sales

The biggest difference between BD and sales is that BD precedes sales ...

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