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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 8

APIs AND BD

API IS A BUZZWORD often associated with technology companies that many people on the business side do not know much about. But BD and APIs go hand-in-hand, and it is critical for BD professionals to understand how an API works. When you are pitching another company for a partnership, the API can become the backbone of a product integration or a portal to a variety of information that helps sweeten the deal.

APIs for Beginners

What is an API? It stands for application programming interface, and it serves as a portal that third-party developers can use to build on top of a platform. It is a specification for how certain software components should interact with each other in order to marry two technologies. Through an API, ...

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