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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 10

DIGITAL IDENTITY

IT IS OBVIOUS to say that BD at startups takes place mostly by using technology: for example, emails, tweets, and LinkedIn messages. As a result, it is critical that you as a partnerships professional have a robust, yet curated digital identity. Whether it’s getting a job in BD, closing a deal, working with a partner, or networking, the first course of action anyone takes when meeting another person is to look him up online. A simple Google search turns into browsing social media and other public forums for tidbits and a leg up on understanding the other person.

Maintaining a digital identity is well within your control, and should be an enjoyable task. There are several aspects of a digital identity, but generally ...

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