CHAPTER 11

UNDERSTANDING OTHER COMPANIES

IN THIS SECTION, we will focus on the process of mastering partnerships and coordinating with other companies through preparing pitches and determining the best partnerships for your company. The best way to do this is to start by understanding the ins and outs of other companies: What is another company’s business model? What is important to its business? What is its focus? Answers to these and a host of other questions are critical before you should consider partnering with a company.

What to Know About Other Companies

There is no such thing as knowing too much about another company, but for the sake of maximizing efficiency and minimizing the resources required, there are a few key points that all business ...

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