CHAPTER 12
FOUR GOLDEN RULES OF PARTNERSHIPS
THE NUANCES OF partnerships are highly dependent on the two companies involved, the stage of both companies, and the reasons for the deal. There are, however, four golden rules that are broadly applicable when you are soliciting a partnership, regardless of the details of each specific pairing. These four rules are standards that are implemented in different ways depending on the companies involved, but that generally provide a benefit to both sides of the deal. These rules apply to situations in which you are soliciting a partnership with another company.
Partnerships That Emphasize Revenue or Profit
Rule 1: Companies will want to partner with you if you make money for them.
Money, money, money: making ...
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