CHAPTER 16
DOING A DEAL VERSUS DOING THE BEST DEAL
THERE IS A BIG difference between doing just any deal and doing the best deal. If you have a great product, a passionate team, and a relevant group of potential partners, you should have your pick of partners and deal terms. The deals should make an impact on your business, whether it is growing your user base, making money, improving your product, or something else.
Not All Deals Are Created Equal
This may sound obvious, but not all deals are equally valuable. Understanding the worth of a deal has several components, including the actual monetary value of the deal, the potential earnings, and metrics that you have deemed important for valuing the deal (like user growth, customer base, client ...
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