CHAPTER 20
MAKING THE PITCH AND CLOSING THE DEAL
HERE WE GO. This is the heart of our book. BD, partnerships, and everything in between are ultimately about pitching and closing. Our hope is that after you read and internalize this chapter, you will have more than enough information to go out there and make a good impression on the people you want to work with.
Pitching
The standard business pitch has not changed in decades. The process usually entails face-to-face interaction at one of the companies’ offices. The company that is seeking a partnership will create a pitch deck (that is, a presentation) that contains relevant and concise information about the business. During the presentation, the person making it will be peppered with questions ...
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