CHAPTER 21
THE LEGALITY OF DEAL MAKING: CONTRACTS AND BEYOND
ONCE YOU KNOW the basics of pitching and closing, you need to get into the more complex details of contracts, letters of intent, revenue sharing, forecasting, terms of service, negotiating, and so on. This Chapter describes the formalities of deal making.
Contracts
In creating a partnership between two entities, each side is largely focused on how it can accomplish what it wants to do, get deal terms that are favorable to it, and define a metric that will determine success. But the meat of the partnership is the actual contract that is signed between the two parties. It can be easy to lose sight of the binding agreement that details the arrangement when you are bogged down in pitching ...
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