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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 21

THE LEGALITY OF DEAL MAKING: CONTRACTS AND BEYOND

ONCE YOU KNOW the basics of pitching and closing, you need to get into the more complex details of contracts, letters of intent, revenue sharing, forecasting, terms of service, negotiating, and so on. This Chapter describes the formalities of deal making.

Contracts

In creating a partnership between two entities, each side is largely focused on how it can accomplish what it wants to do, get deal terms that are favorable to it, and define a metric that will determine success. But the meat of the partnership is the actual contract that is signed between the two parties. It can be easy to lose sight of the binding agreement that details the arrangement when you are bogged down in pitching ...

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