CHAPTER 22

LAUNCHING DEALS AND COMPOUNDING EFFECTS

ONCE YOU’VE INKED a deal, it is time to launch the partnership. This means finalizing your launch strategies and logistics and getting the most out of the partnership. This Chapter covers all that and more.

Prelaunch

How do you know when it’s time to launch a partnership? There is usually a sweet spot at which the partnership is ready for public disclosure.

When launching a partnership, you ordinarily set a date or time when the deal will go into effect, and that ticking clock helps you and your partner work backward to determine the timeline for what needs to be accomplished. When you are subject to this deadline pressure, partners often respond quickly and have an incentive to work around the ...

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