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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 26

FOLLOWING UP AND OTHER BEST PRACTICES FOR CORRESPONDENCE

ONCE YOU HAVE perfected the art of reaching out, you are likely to receive positive responses from your newfound connections. Following up after reaching out is a separate skill that necessitates building and maintaining a relationship while keeping the other party interested and on her toes.

Best Practices for Following Up

After sending an email and receiving a response, make sure you follow up in a timely manner. A response ordinarily means that the recipient saw enough merit in your reach-out email to look into your background and your company’s information; be courteous enough to keep the dialogue flowing at a professional pace.

Even if the response is a respectful decline, ...

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