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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 27

PERSISTENCE

ONE OF THE most salient qualities of a BD professional is the ability to be proactive. At a fast-moving company, you may have a sense of what your job entails, but it will be your responsibility to actually execute these tasks, and those who succeed at these companies are self-starters. These proactive go-getters are, at their core, persistent.

What Is Persistence?

Persistence is a sacred virtue in the world of fast-moving companies. This quality is what enables many self-starters to drive deals forward and make action happen, even when the other people involved in the process are not necessarily as proactive.

Persistence comes in many incarnations depending on your personality type and audacity, but it always involves ...

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