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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 32

INTERNAL COMMUNICATION

IT MAY NOT seem like it, but internal presentations and meetings are as important as, if not more important than, communication outside of your company or team. Selling your partnership ideas, product suggestions, or strategic focus to an internal audience is crucial. If you don’t do a serious job of preparing, your ideas might not be heard on their own merit or, even worse, might be deemed not valuable or even counterproductive.

As a partnership professional, it is your job to liaise with various other people around the company. You want to ensure that the product team is onboard with any product integration, or that the financial team is eager to see potential monetization efforts from the partnership. At the ...

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