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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 38

LARGE-COMPANY BD: KRISTAL BERGFIELD

Key Notes

Name: Kristal Bergfield

Companies: StellaService, American Express, Waggener Edstrom (Microsoft Account)

KRISTAL BERGFIELD most recently served as the vice president of BD at StellaService, a business analytics company that evaluates and rates customer service performance. StellaService, a business-to-business (B2B) company that provides a platform as well as data analytics, hired Bergfield because of her longstanding expertise in partnerships and marketing. She got her start at a small advertising agency in Portland, Oregon, where she used her undergraduate degree in advertising to learn the fundamentals of business. She moved on to a PR agency called Waggener Edstrom as an account manager ...

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