CHAPTER 46

SPORTS, PRIVATE JETS, AND PHILANTHROPY: JESSE ITZLER

Key Notes

Name: Jesse Itzler

Company: 100 Mile Man Foundation

Role: Cofounder

Previous companies: 100 Mile Man Foundation, ZICO, Marquis Jet, Vowch, Sheets, Alphabet City Sports Records

JESSE ITZLER, a major influencer in several different industries, proudly boasts that he has never created a résumé in his life. He has never worked for anyone other than himself. He began his career by signing a recording contract with Delicious Vinyl in 1991, and quickly parlayed that into inventing a personal brand of writing team-specific NBA songs. You probably know him best for his anthems “Go NY Go,” written for the Knicks, and “I Love This Game,” written for an NBA campaign (winning him an ...

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