CHAPTER 46
SPORTS, PRIVATE JETS, AND PHILANTHROPY: JESSE ITZLER
Key Notes
Name: Jesse Itzler
Company: 100 Mile Man Foundation
Role: Cofounder
Previous companies: 100 Mile Man Foundation, ZICO, Marquis Jet, Vowch, Sheets, Alphabet City Sports Records
JESSE ITZLER, a major influencer in several different industries, proudly boasts that he has never created a résumé in his life. He has never worked for anyone other than himself. He began his career by signing a recording contract with Delicious Vinyl in 1991, and quickly parlayed that into inventing a personal brand of writing team-specific NBA songs. You probably know him best for his anthems “Go NY Go,” written for the Knicks, and “I Love This Game,” written for an NBA campaign (winning him an ...
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