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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 49

BD AND SALES: ERIC FRIEDMAN

Key Notes

Name: Eric Friedman

Company: Foursquare

Role: Director of revenue and sales

Previous Companies: Union Square Ventures, MediaCom, Reprise Media

ERIC FRIEDMAN, currently director of sales and revenue at Foursquare, got his career start at the advertising behemoth MediaCom. He was immediately attracted to digital advertising and worked on an internal startup within MediaCom that allowed him to learn about the world of digital ads. He grew frustrated by the bureaucracy of a large company and began anonymously blogging about ideas that he had for disrupting the space.

He noticed a blog post for open positions at Union Square Ventures, one of New York City’s top-performing venture capital funds, and ...

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