Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

INTRODUCTION

Be so good they can’t ignore you.

—STEVE MARTIN

THERE ARE FEW experiences more satisfying than identifying a problem and finding a solution by convincing someone to do something that he or she wasn’t previously planning to do. Regardless of your industry, company size, or stage of business, the rush that comes from creating value out of a vision, connections, and research—creating a partnership—is exhilarating. And it goes almost without saying that knowing how to close a deal successfully is applicable across all professional fields: from technology startups to the legal world, and from medicine and financial services to the public sector. This book is a guide to the very best methods of achieving that exhilaration by making deals ...