Pivot: How Top Entrepreneurs Adapt and Change Course to Find Ultimate Success

About the Academic Contributing Authors

Professor Gina O'Connor

Dr. O'Connor is the Associate Dean, Academic Director for the Radical Innovation Research Project, Director of the Severino Center for Technological Entrepreneurship, and a professor in the Lally School of Management and Technology at Rensselaer Polytechnic Institute (RPI) in Troy, New York. She is also a founding partner of the rInnovation Group. Gina is a well-recognized thought leader in the field of innovation, having been widely quoted in The Economist and Fast Company, among other publications. Her fields of interest include new product development, radical innovation, technology commercialization, and strategic marketing management in high-technology arenas. The majority of her research efforts focus on how firms link advanced technology development to market opportunities.

Her articles have been published in Organization Science, the Journal of Product Innovation Management, California Management Review, Academy of Management Executive, and the Journal of Strategic Marketing, to name a few, and she is coauthor of the book Radical Innovation: How Mature Firms Can Outsmart Upstarts (Harvard Business School Press, 2000). Gina is coauthor of the chapter “Bringing Radical and Other Major Innovations Successfully to Market: Bridging the Transition from R&D to Operations” in the 2004 version of The PDMA Toolbook 2 for New Product Development of the Product Development Management Association (PDMA). Her executive education ...