CHAPTER 6Adding Visual Impact to Your Writing

How Does Your Document Look?

Jon was working on a report for his boss’s presentation before a congressional subcommittee. He had carefully planned and organized the report, drafted the paragraphs with topic sentences, checked for the proper tone, used the active voice, and performed a substantive edit to make sure the report was complete but not wordy. Still, something did not seem right.

“It’s boring to look at,” Jon decided. “I need to add more white space, more headings, and more graphics.”

To add white space, Jon increased the margins on all sides, added space between sections of the report, ...

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