How to Manage Cash Flow Better

Your Number One Priority

It’s important to point out at the onset of this book that you shouldn’t worry about your firm’s original vision or how big your company is going to get someday. Your business is in survival mode. Preserving cash must be your top priority, along with fixing the systemic problems that your company faces.

In addition, you should focus on how to make your business profitable. As a result, your company may have to downsize its staff, locations, operations, and marketing campaigns to obtain gross profitability. Simply selling more ­products or services that are not profitable only leads to the ...

Get Plan to Turn Your Company Around in 90 Days: How to Restore Positive Cash Flow and Profitability now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.