How to Develop a More Effective Marketing Strategy
This chapter’s objective is to help you conduct a marketing gap assessment so you become more aware of where you can be more effective with your marketing efforts. This may be a frustrating, but enlightening, process for you. If you can be objective and step out of the framework in which you have been thinking about marketing, you are going to see that your firm has probably wasted a lot of marketing dollars, because your marketing team, and advertising and public relations agencies, are probably focused more on tactics than strategy.
I have had the privilege ...
Get Plan to Turn Your Company Around in 90 Days: How to Restore Positive Cash Flow and Profitability now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
