How to Develop a More Effective Sales Strategy
This chapter’s objective is to help you develop a more effective sales strategy. For most midsize and small companies, generating sales is the biggest challenge the company faces. You can succeed with your sales efforts if you have hard-working, competent professionals who are somewhat assertive, not afraid of rejection, and are driven financially.
When I conducted a search on Amazon for sales strategy, I received more than 20,000 results. Before you decide to read one of these books, conduct a gap assessment/audit ...
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