CHAPTER 2

Planning and Organizing Business Reports

A well-planned report contributes to effective communication, whereas a hastily written report frequently leads to misunderstanding. Some reports require only brief informal plans. Consider, for example, a one-page memo to employees reporting that management has approved an extra holiday for all employees. A manager could easily write this report after reviewing notes made in a managers’ meeting; but the good writer would take time to consider the audience, desired effect of the report, exact information to be included, and order of presentation.

In contrast, consider a report from a market researcher to a management committee about a recently completed market survey. Before writing the report, ...

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